Research
The three-report framework, keyword tiers, and the RankASIN workspaces that turn raw Amazon data into ranked keywords.
The Research section covers everything that happens before you touch a listing or launch a campaign: getting the right data in, understanding what it means, and surfacing the keywords worth acting on.
There are three layers to how RankASIN handles research:
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Getting data in — Amazon exposes three Brand Analytics CSV reports (SQP, SCP, TST) that together describe demand, competitive position, and search funnel performance. The three-report framework explains what each report is and why you need all three.
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Classifying what you gave it — RankASIN assigns every keyword a seller-wide tier (tier_1 / tier_2 / tier_3) and a per-ASIN class (conviction / proven / opportunity / none). Keyword tiers and classification explains the two-dimensional tagging system and when each tag gets assigned.
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Workspaces that surface the results — the Keyword Master and Brand Analytics workspace let you explore your harvested keywords, run cross-reference queries, and kick off diagnostics.
Start with the three-report framework if you're new to SQP, SCP, and TST — it explains the processing order and why the join of all three drives keyword discovery.