Performance
Import Amazon Business Reports, track KPI trends across your catalog, and identify which ASINs are moving in the wrong direction.
The Performance section is where raw Amazon data becomes a decision. The workflow runs in three steps: import the data, read the charts, act on what you find.
Import — Amazon's Business Report CSVs (Detail Page Sales and Traffic, By Child Item) feed RankASIN's per-ASIN KPI store. Each upload is tagged with a cadence (daily / weekly / monthly) and a period, so you can compare across time.
Read — the per-ASIN panel offers three views over the same data: Trends (time-series per ASIN), Grid (all ASINs on one overlaid chart), and Compare (sortable table for a chosen period). The Overview page shows account-level KPI cards with trend deltas.
Act — the data surface anomalies: a CVR drop that arrived exactly when a listing changed, a buy box percentage sliding for no apparent reason, TACoS creeping up while organic share falls. Performance data doesn't tell you what to do — it tells you where to look.
Start with Which KPIs matter to understand what RankASIN tracks, why those metrics were chosen, and how the trend math works for percentage-unit metrics like CVR and TACoS.